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Ad Age: "How Open Source is Changing Everything"
October 12, 2005 |
This article is the kind of thing I've been writing and talking about as well. He calls it "Listenomics." My people have been calling it "Participatory Culture."
"Writing in Advertising Age, a marketing commentator describes how consumer generated media -- blogs, wikis, podcasts, Creative Commons -- can be understood as aspects of a revolutionary "Open Source Society." For marketers, getting a handle on this new world means giving up a measure of control. " Read the full article from Advertising Age (free registration). Thanks to my friend Justin Carr who's at Kellogg Business school right now for forwarding me the article.
Posted by Colin at October 12, 2005 7:52 PM
