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Active Advertising on the Rise
February 1, 2008
In 2006 as I was graduating from Insead with my MBA, I was looking for mainstream advertising and digital agencies that were proactively helping brands and companies take responsibility for their social and environmental impact. I didn't find much, but it looks like the mainstream Ad world is finally starting to catch on to the trend toward conscious culture.
Publicis Acquires Act Now, Adds it to Saatchi & Saatchi 'Sustainability' Division
Posted by Colin at February 1, 2008 9:45 PM
