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December 10, 2010
The Beginning of the End of 2010
It's Thursday night during a tough week in early December. The rainy winter has begun, but it's nowhere near as cold as it's been in Brooklyn or London. I haven't sat and written much since March, but it's been an amazing 2010.
Beginning the year with our time in India, and then moving our life to the Bay Area was a huge step. I have struggled with choosing the morning or doing improv Sunday Sessions as much as I committed to back in February, but the big victory in my life is that 2010 was the year that I actually chose a project.
Thanks to the ever lovely and powerful Christie George, a summer MBA intern and his amazing cousin, we finally moved LoudSauce from an idea that I talk about to an actual crowdfunded ad platform that funded a national TV ad and real posters on real bus shelters in San Francisco.
I've been told great advice for years about what it takes to actual create what you envision. But 2010 was the year that I finally chose to follow the advice of people like my friend Huned and the wise young startup leader Eric Ries: just build the closest thing to what you envision. Even fake parts of it if you have to. Go through the full cycle. Then listen, learn, adapt and repeat.
So as I look forward to the holidays, in a time where there is a lot of depression and transition in the air and in the weather, I feel privileged to be able to slow down with my parents, my brother and sister, and our broader family. I'm particularly looking forward to remembering the spirit of Christmas Eve and Jeko, and reconnecting with the 2009 Club to look forward into the always evolving next chapter.
Now off to sleep and back to work.
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