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Economy Archives

To make a 'real' impact in the cultural and political space of the United States and internationally, we must demostrate our values through our choices as consumers, investors, and workers. While it is easy to point to all of the corporate waste and exploitation, we must be proactive by making it easy for people and organizations to invest in and grow the just and sustainable economy that is emerging.

January 19, 2009

48 hours + 172 Names + 1,192 votes = Next Steps

Thank you to all of those who participated in the 48 hour Namethis.com session to name a new crowdfunding social marketing venture.

With 172 names suggested and 1,192 votes cast over the 48 hour session, it was an amazing experience that put vastly more energy towards launching this venture than I could have ever put in alone.

When I first received word about the three winners, I was a little shocked (Loud Sauce and seedjar seemed completely random). But after writing some draft proposals using the name LoudSauce, and hearing back from some of you in my larger community, I am starting to seriously consider it.

Not only is it a great first story to begin a venture rooted in trust in the participation of the crowd (and a name submitted by one of my current Nokia clients), but it may be a name that designers may find interesting potential in exploring a brand identity (more on that in later emails). Let me know if you feel strongly that it works or doesn't work.

Lastly, please join me online for feedback and discussion, as I will continue posting refined versions of the vision and plan for the venture: for starters at the Global Social Benefit Incubator and the Changemakers.net Power of Us Competition.

I hope you will continue to spread the word and share your thoughts via email or the comments below. Enjoy this amazing week for the world honoring Dr. Martin Luther King, Jr. and the new leadership in the United States.

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November 13, 2008

Social Marketing Examples on Mashable

Mashable has an interesting summary of social media marketing examples. I find it helpful for talking about some of the kinds of marketing that is worthwhile in the digital marketing space beyond traditional banner advertising (which is annoying).

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August 15, 2008

Twitter Spam - Why do you have to ruin every medium?

Seriously, why do people try to abuse every interesting and useful new medium for the love of making money? For all the talk of useful + creative replacing interruptive advertising, obviously interruption is still effective at getting our attention. =(

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August 12, 2008

Animation / Interview of John Lennon by 14 yr old

I like this. They say we're dreamers, but we're not the only ones.

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August 3, 2008

Trailer for the book Crowdsourcing

Interesting to see a video trailer for a book, makes sense especially for something like this. The next wave after Crowdsourcing in my view is Crowdfunding for the future.

Croudsourcing Trailer

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