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March 15, 2005
SXSW: The Rise of Remix Culture
After a successful performance on Sunday, I entered into the 2005 SXSW Interactive vibe. Among those in the audience were local Austin folks, SXSW participants, and Robin from the Copyright Society at Belmont college in Nashville, where I'll be on Wednesday March 30th. Check out the tour schedule for more dates.
This year has been a little colder than last year, but the panels and participants are still geeky cool, and there's a great fun crew of talented people committed to building good tools and an improved democracy. I was particularly excited to hear about Downhill Battle's not yet public software project that's gonna bring internet tv to the masses. Last night's big party was fun, although not as great as last year (flickr pics). Also, below are some notes from a panel relevant to the free culture tour. Hope all is well.
Notes from The Rise of Remix Culture
Sounds like since the Grey Album, the climate has shifted a little, and there's been some interest in
mashups. Commercial opportunities are growing cause big companies "smell money" and want to cash in on the mash up craze.
Different camps of artists. Some: if they get permission and have to deal with legal agreements, the art is lost. Others: The more people that see it / hear it the better.
Examples:
Companies commissioning their own remixes, like "Adult swim" on the cartoon network (they make fun of older products of theirs). "This Place Sucks" remix of Office Space and Superfriends (on ifilm).
Historical fiction mixes real life events with fictional events. Adaptation. Curb your Enthusiasm. White House Press Corps. Blurring the lines between fact and fiction.
Magnatune uses the noncommercial license so that people use music in their film, but then if it becomes a hit and they want to broadcast it, then they'll have to pay.
Mashup software: Logic by eMagic, Live by Ableton, free ProTools by Digidesign, Cool Edit Pro, GarageBand, any program that lets you transpose.
William Gibson's book "Pattern Recognition". Next revenue stream is helping people find the original source.
DJ Reset: djreset.com
Other questions: What would need to happen in order to make the political and television mashups popular and relevant.
Next phase: How to facilitate business models for people?
Posted by Colin at March 15, 2005 5:42 PM
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